Baby boomers have little free time, distinctive tastes, and diverse different hobbies and interests -- making them a remarkably hard-to-reach demographic group. Consequently, mass marketing can only go so far. Companies need to find more creative ways to reach the some 76 million adults born between 1946 and 1964. While it may be difficult to distinguish between different groups of boomers, marketers that target certain segments will be more effective in their marketing effort, industry ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.