Oxygen-based cleaners and stain removers are breathing new life -- and convenience -- into the fabric and home-care business. The segment is a big trend for 2003, according to Tom Vierhile, general manager, Productscan Online, a database of new products from Naples, N.Y., based Marketing Intelligence Service. One of the newest additions to the category is Procter & Gamble Co.'s Tide with Self Pretreating Oxyfoam. Oxyfoam has been in test market since September 2002 in Midland, Texas, ...
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