CORONADO, Calif. -- Microsoft used detailed planning, logistics and in-store execution to achieve unprecedented point-of-purchase execution rates for its huge Windows 95 product launch. "We had a better than 90% in-store setup rate, covering a total of 10,000 outlets," said Rebecca Kotch, merchandising manager of the U.S. field group for Microsoft Corp., Seattle. Kotch described the key role POP played in the Windows 95 launch in a presentation at the Englewood, N.J.-based ...
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