CORONADO, Calif. -- Microsoft used detailed planning, logistics and in-store execution to achieve unprecedented point-of-purchase execution rates for its huge Windows 95 product launch. "We had a better than 90% in-store setup rate, covering a total of 10,000 outlets," said Rebecca Kotch, merchandising manager of the U.S. field group for Microsoft Corp., Seattle. Kotch described the key role POP played in the Windows 95 launch in a presentation at the Englewood, N.J.-based ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.