NEW YORK -- After an advertising blitz in two markets, Pacific Fruit found 10% of consumers are more likely to buy their Bonita brand bananas. The campaign was so successful that Pacific Fruit launched a similar campaign in two additional markets last month, according to Howard Nager, marketing director. The ad campaign, which began last August in Phoenix and Portland, Ore., included 1,000 television commercials and 300 billboards, which featured singing monkeys. To gauge the ...
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