NEW YORK -- After an advertising blitz in two markets, Pacific Fruit found 10% of consumers are more likely to buy their Bonita brand bananas. The campaign was so successful that Pacific Fruit launched a similar campaign in two additional markets last month, according to Howard Nager, marketing director. The ad campaign, which began last August in Phoenix and Portland, Ore., included 1,000 television commercials and 300 billboards, which featured singing monkeys. To gauge the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.