Regardless of the product, consumers are naturally drawn to items that are both practical and look attractive. This is as true in food retailing as it is anywhere. Those in the industry agree that proper packaging is a primary influence on a shopper's decision to buy, and must have several attributes: safety, durability, convenience and the ability to stand out. Of the four, safety takes top priority with both retailers and consumers. Packaging should protect and preserve the integrity of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.