From easy-open soup lids to refrigerator-friendly beverage containers, convenience and on-the-go packaging dominated Center Store aisles in 2003. "People increasingly expect packaging to add value to the product by making it easier to use or save work or mess," said Mona Doyle, president, The Consumer Network, Philadelphia, a consumer research firm. Doyle cited resealable packages that save time and hassle, as well as preserving freshness; portable, car-friendly packages like Frito-Lay's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.