NEW YORK -- New products and improved packaging have contributed to the growth of private label over the last year, according to the Private Label Manufacturer's Association here. According to a PLMA-commissioned Gallup Report on how consumers rate retail formats and store brands, the percentage of consumers who are familiar with store-brand products rose from 86% in 1991 to 91% in 1996. Also, the percentage of consumers who are regular purchasers of store brands grew from 77% in 1992 to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.