SPRINGFIELD, Mass. -- Paczki hoopla reached a high pitch this year with supermarkets running innovative contests that helped push sales of the pre-Lenten treats over the top. A relay race held in-store at two units of Big Y Foods, Springfield, Mass., spurred television and radio coverage, intrigued customers and helped Big Y sell a quarter-million of the huge, super-rich pastries. Another chain, Family Fare Supermarkets, Hudsonville, Mich., staged a paczki-eating contest during half-time ...

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