ST. CLAIRSVILLE, Ohio -- Riesbeck's Food Markets, a family-owned independent here, has pushed its paczki business to record heights, with sales expected to exceed a quarter-million dollars in the next couple of weeks. Strategic promotion has played a key part in the paczki (pronounced "poonch-key") success story. The 13-store chain has taken out TV and drive-time radio ads, packaged the pastries in eye-catching red-and-white boxes stacked high in store displays and courted the local ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.