TAMPA, Fla. -- Implementing a successful fresh-meals program requires retailers to create a new department within the store, entirely separate from the deli, a group of retail panelists advised. Speaking last week during the Food Marketing Institute's MealSolutions '98 show here, the group said that severing the deli/food service connection helps to create a stronger identity for a meals program in the minds of consumers. "We had to create the identity in the consumer's mind that we're a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.