TAMPA, Fla. -- Implementing a successful fresh-meals program requires retailers to create a new department within the store, entirely separate from the deli, a group of retail panelists advised. Speaking last week during the Food Marketing Institute's MealSolutions '98 show here, the group said that severing the deli/food service connection helps to create a stronger identity for a meals program in the minds of consumers. "We had to create the identity in the consumer's mind that we're a ...
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