PALM SPRINGS, Calif. -- Merchandising and advertising programs targeting Hispanic consumers can hoist sales and profits for chain retailers, panelists told attendees at the Mexican American Grocers Association's 12th annual marketing, sales and promotion conference here. At Ralphs Grocery Co., Compton, Calif., sales at 10 core stores moved from a negative 25% to positive figures in the last few months after the chain instituted two-day weekend sales featuring staple items "at extraordinary ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.