COLUMBUS, Ohio -- Cold, hard numbers are the best means of selling senior management on the importance of floral departments, according to a panel at the Floral Marketing Association's annual convention here. Floral executives know that flowers can add an image of freshness, color and quality to a supermarket like nothing else, but management may require more tangible proof of this department's potential, the panelists counseled. "Our floral operations give us an edge that we have over all ...

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