There's no way around it: The business of retailing is the business of being sensitive to shoppers. markets from those that fail. And, at many food retailers, it's the consumer-affairs specialist who is on the front line of figuring out what shoppers want and playing the role of shopper advocate. SN asked its panel of consumer-affairs specialists to review findings of the SN Shoppers Poll and comment on what its findings seemed to imply. "The survey revealed that consumers are generally ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.