ORLANDO, Fla. -- Precut fresh produce is threatening to topple frozen vegetables from the pedestal of offering unique convenience appeal. In defense, frozens marketers have got to move now to build themselves a new marketing foundation, based on their vegetables' nutritional benefits. So said Kelly Brown, vice president of marketing at Smith Frozen Foods and a member of the American Frozen Food Institute's Frozen Vegetable Council. During a presentation here at the National Frozen Food ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.