Soaring paper costs left many of this year's supermarket back-to-school promotions with reduced-count filler paper packs and fewer multiple-priced notebooks. In ads that broke Aug. 3, Winn-Dixie's Tampa, Fla., division played down many paper products, focusing instead on single 150-count filler paper at 77 cents. Until this year, 200-count filler paper packs had been featured merchandise. Due to increased demand and not enough supply, paper costs have gone up an average of 50% to 60%, ...

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