Seasonality is becoming less important in sales of paper goods, as consumers buy paper plates for more than just picnics, and paper towels increasingly substitute for paper napkins. Facial tissues sell better in cold and flu season, but, while acknowledging this, Spartan Stores' paper category manager, Karrie Thomason, says the Grand Rapids, Mich.-based chain does not display tissues near the cold and flu remedies. Private label is a growing factor for Spartan Stores, which is also a ...

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