HOLLYWOOD -- Paramount Home Video here will mount a highly focused marketing campaign on behalf of "Forrest Gump," putting heavy emphasis on national network television advertising. The campaign, which will not include any cross-promotional partners, will generate over 2.5 billion impressions, said Jack Kanne, Paramount Home Video's executive vice president of sales and marketing. "Forrest Gump" will be released direct to the sell-through market on April 27 with a suggested retail price of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.