OAKLAND, Calif. -- The San Francisco French Bread Co. here is starting a national roll-out of par-baked breads under its Parisian brand. The breads are finished by the retailer, who can package them in the company's polybags. They can be displayed on a freestanding merchandiser that looks like a miniature cable car the company has created, or elsewhere in the department. The bread is flash frozen right out of the oven, the company said. The par-baked product is shipped frozen. Products ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.