OAKLAND, Calif. -- The San Francisco French Bread Co. here is starting a national roll-out of par-baked breads under its Parisian brand. The breads are finished by the retailer, who can package them in the company's polybags. They can be displayed on a freestanding merchandiser that looks like a miniature cable car the company has created, or elsewhere in the department. The bread is flash frozen right out of the oven, the company said. The par-baked product is shipped frozen. Products ...
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