There's a great divide in supermarket hair care aisles. Indulgent teens reach for the faddish, pricier gels and shampoos, while older consumers tend to be more price-conscious about their locks. Retailers are selecting their assortments based on their demographic mix and their overall health and beauty care strategies. "The younger kids are going for the trendy items while the older consumers are going for the sale items," said Kathleen Murdoch, health and beauty care buyer for the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.