Over the years, product manufacturers have had limited involvement in card-based frequent-shopper programs. Proponents of loyalty marketing have long advocated more partnering with supermarket retailers, who own the purchase data collected from shoppers. Yet, the level of co-marketing has been essentially flat for years. That is changing. Today's competitive marketplace is causing executives to look more closely at these programs. Based on interviews with retailers, manufacturers, vendors ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.