Video cross-promotions have become a potent tool for brand marketers, connecting consumer goods with highly visible titles. The latter half of 1996 could be another great season for cross-promotions based on movies set for theatrical debuts this spring; depending on the box office reception, they could get a video release in late 1996. Studio marketing executives are already in discussions with brand marketers to line up partners for what they think will be the break-out video titles this ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.