Video cross-promotions have become a potent tool for brand marketers, connecting consumer goods with highly visible titles. The latter half of 1996 could be another great season for cross-promotions based on movies set for theatrical debuts this spring; depending on the box office reception, they could get a video release in late 1996. Studio marketing executives are already in discussions with brand marketers to line up partners for what they think will be the break-out video titles this ...

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