PITTSFIELD, Mass. -- K-B Toys here said last week that it was "more than pleased" with the partnerships it had with Safeway and Price Chopper during the recent holiday season. "From our standpoint, things went great," Michael Glazer, president and chief executive of K-B Toys, told SN in an interview last week. He said there was "a good chance that we'll do something similar" again next year. K-B selected about 100 different toy items for display in about 1,000 Safeway stores and in all 102 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.