Retailers are using next Sunday's Super Bowl to score touchdowns on the sale of crackers, snacks, beer, soft drinks and frozen foods. Some of the 10 retailers contacted said Super Bowl Sunday's promotional impact is increasing, as scores of armchair quarterbacks rush the stores to stock up for living-room tailgate parties. "We've been running ads that tie in to the Super Bowl for the last several years, and it is becoming more popular and more important for us every year. Super Bowl Sunday ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.