Refrigerated pasta is alive and well and living in the refrigerators of many middle- to upper-income shoppers. As a whole, the category may not recover the booming sales it experienced when it first exploded onto the market, but certain areas can look forward to expansion, industry sources contend. Convenience and variety will buoy this niche category in the near future, with new "meal solutions" and innovations in filled and low-fat pastas leading the way, sources said. Private label ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.