CARTERET, N.J. -- Pathmark here began a new everyday-low-price initiative by cutting prices on 6,000 health and beauty care items late last month. The program is a response to customer feedback and is an effort to keep pace with a competitive market, said Rich Savner, spokesman. The new strategy recognizes that HBC categories are very aggressively merchandised both in the supermarket industry and by other competitors, he said. "We got enough customer feedback to be able to say that this is ...

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