LAKE BUENA VISTA, Fla. -- In a presentation last week aimed at the CPG manufacturing community, Margaret Bigley, Pathmark's director of marketing, called for closer ties between her marketing/loyalty department and brand marketers. Speaking at GEMCON (Global Electronic Marketing Conference) 2003 held here at Disney's Contemporary Resort, Bigley declared, "I want to get rid of the brick wall, and open the door to my office and invite all of you in," referring to CPG manufacturers. GEMCON ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.