LAKE BUENA VISTA, Fla. -- In a presentation last week aimed at the CPG manufacturing community, Margaret Bigley, Pathmark's director of marketing, called for closer ties between her marketing/loyalty department and brand marketers. Speaking at GEMCON (Global Electronic Marketing Conference) 2003 held here at Disney's Contemporary Resort, Bigley declared, "I want to get rid of the brick wall, and open the door to my office and invite all of you in," referring to CPG manufacturers. GEMCON ...
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