WOODBRIDGE, N.J. -- Pathmark Stores finally has entered the arena of premium private label. The chain is introducing a 15-item, distinctively packaged Pathmark Preferred line throughout its stores in the New York metropolitan area this week in a bid to attract new customers and broaden its marketing appeal. "This is an attempt to reach into the upscale market, and become competitive in an area of product selection that we have not really addressed until now," said Stan Sorkin, vice ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.