CARTERET, N.J. -- Pathmark Stores has chosen its fresh produce department as the launching site of the retailer's "Take a Fresh Look at Pathmark" multimedia advertising campaign. The simultaneous rollout across the chain's 143 stores throughout New Jersey, New York, Pennsylvania and Delaware features an associate educational initiative led by a top local television produce personality. "Produce has always been a primary department at Pathmark," said Rich Savner, the retailer's director of ...

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