WOODBRIDGE, N.J. -- Pathmark Stores here is testing two electronic marketing programs, SN has learned. wspaper, is being tested in four stores on Staten Island, N.Y. A card-based frequent-shopper program also is undergoing a pilot test in "an isolated location," said Margaret Bigley, director of sales and electronic marketing at Pathmark. The Staten Island tests have been running for about four-and-a-half months. "We saw a lot of opportunities in electronic marketing," Bigley said. "There ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.