WOODBRIDGE, N.J. -- Pathmark Stores here is testing two electronic marketing programs, SN has learned. wspaper, is being tested in four stores on Staten Island, N.Y. A card-based frequent-shopper program also is undergoing a pilot test in "an isolated location," said Margaret Bigley, director of sales and electronic marketing at Pathmark. The Staten Island tests have been running for about four-and-a-half months. "We saw a lot of opportunities in electronic marketing," Bigley said. "There ...
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