WOODBRIDGE, N.J. -- To boost its beauty care sales and image, Pathmark Stores here will begin merchandising a customized beauty magazine in its supermarkets this summer. The magazine, Beauty Handbook, published by Compendium Systems, Greenwich, Conn., is similar to other beauty magazines, but it features a retailer's logo on its cover and an assortment of retailer-specific coupons inside. Pathmark's drug stores already merchandise the magazine, but its food stores will begin testing the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.