PAW PAW, Mich. -- Having built an in-store database that contains 100 days' history of individual shopper purchases, Paw Paw Shopping Center here is now working to link that information to its new World Wide Web page to support highly specific targeted marketing over the Internet. The "customer category management" project, an outgrowth of Paw Paw's electronic frequent-shopper program, is moving forward in stages, said Marvin Imus, owner of the single-store operation. By March, the retailer ...
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