PAW PAW, Mich. -- Paw Paw Shopping Center's web site will be the primary path this retailer takes in its move from traditional mass marketing to its eventual goal of one-to-one communications with its customers. Paw Paw here plans to hold focus groups in April seeking customer input on the best ways to integrate Internet technology into the shopping experience. Owner Marvin Imus will include as many as 50 consumers in the research, ranging from those already active on the Internet to those ...

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