CHICAGO -- Customizing promotions to specific retail accounts can pay off for manufacturers. rketing agency, demonstrated in a presentation at a conference here. It was sponsored by The Marketing Institute, a division of the Institute for International Research, New York. For example, one of MGR's health and beauty care clients, SmithKline Beecham Corp., Pittsburgh, wanted to gain support for a multiple-brand promotion for symptom-driven cough/cold products, such as Contac and Sucrets. A ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.