BAL HARBOUR, Fla. -- Peapod, the online shopping service acquired in total by Dutch-based Royal Ahold last year, is experiencing a 35% growth rate and generating "incremental sales for Ahold," rather than drawing from brick-and-mortar stores. Marc C. van Gelder, Peapod's president and chief executive officer, gave that assessment in a speech here last week at the I/T Leadership Forum 2002, sponsored by the Food Marketing Institute, Washington. Van Gelder said that Ahold's total online ...

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