SKOKIE, Ill. -- Prospects at Peapod are picking up. Just one year after the end seemed imminent, the on-line grocery company has been given a second life with the acquisition of majority control by Ahold. Things seem to be falling into place very well, Marc van Gelder, president and chief executive officer, told SN, "and once all the pieces are under control -- sites, marketing, merchandising, fulfillment and transportation management -- then we can make money." After 12 years in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.