SACRAMENTO, Calif. -- The California Pear Advisory Board here has ended its marketing alliance with the California Tree Fruit Agreement, based in Reedley, Calif., according to the board.
plan is to increase pear crop value by 10% by 1998.
The board said it will do that by increasing demand for fresh market Bartletts, reverse declining sales of canned fruit, expand into new product utilization and develop a cohesive import strategy.
"While there have been some real synergies in working ...
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