SACRAMENTO, Calif. -- The California Pear Advisory Board is trying to lure retailers into season-long commitments to its 1997 promotion program of Bartlett pears with several incentives, including custom ads for retailers to run in local newspapers. The commodity board, based here, said that for the 1997 Labor Day weekend, it will pay for run-of-press ads in food sections of major newspapers across the country for retailers who commit to California pears for the season, which runs from July ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.