SACRAMENTO, Calif. -- The California Pear Advisory Board is trying to lure retailers into season-long commitments to its 1997 promotion program of Bartlett pears with several incentives, including custom ads for retailers to run in local newspapers.
The commodity board, based here, said that for the 1997 Labor Day weekend, it will pay for run-of-press ads in food sections of major newspapers across the country for retailers who commit to California pears for the season, which runs from July ...
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