Food retailing is an industry that often has its eyes on whatever is new: ECR, HMR, ABC or what have you. In that context, it's easy to overlook the fact that a good, solid promotion that's executed well can produce very favorable results. Such a promotion is the National Frozen Food Month. That event has run faithfully every March for no less than 15 years now. And, for each of those 15 years, the category has seen a sales spike. The success of the promotion is well illustrated by the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.