SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it expects to expand its Wild Card program to three other divisions based on the success of the loyalty card introduction at Big Bear stores earlier this year. Joseph V. Fisher, president and chief executive officer, said 70% of sales at Big Bear are done by customers using the card, "and the number continues to improve." Penn Traffic launched the Wild Card program in September at its 70-store Big Bear division in Ohio and West ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.