SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it has named Joseph Fisher -- "a sales-building veteran," the company said -- as president and chief executive officer, effective next Monday. enn Traffic's interim president after Phillip E. Hawkins resigned as president and CEO in August. Hawkins is now president and chief operating officer of Smart & Final, Vernon, Calif. Fisher has headed Big V since 1995, having joined the company in 1992 to oversee marketing and operations. ...

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