SYRACUSE, N.Y. -- Penn Traffic Co. here said setbacks in its marketing program resulted in decreased sales for the fourth quarter and fiscal year ended Jan. 31. The company launched a new strategy last June, which included lower prices, increased promotional activity, and an emphasis on cleaner stores and better customer service. However, changes in the company's meat program were not well-received by customers, causing sales to fall throughout stores, the company said. The company said ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.