Consumer packaged goods marketers are doing much more than simply getting consumers' stamp of approval on a product launch. They're actually letting the public select what the product will be -- right down to the color, shape and flavor. Take Kraft Foods' confection division, which is refreshing the flavor combination of its Life Savers candy roll. Rather than using some of the more traditional methods to make the decision, it's letting the public decide what the new flavors will be. In a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.