NORWALK, Conn. -- Pepperidge Farm here has developed category management programs for the baked goods and cookie and cracker aisles. The programs, called Fresh Success for bakery and Premium Exchange for cookies and crackers, were introduced in selected regions last year and are being rolled out nationwide this year. Pepperidge Farm, a division of Campbell Soup Co., Camden, N.J., distributes its premium cookies, crackers, biscuits, stuffing mix and croutons nationally, and fresh breads and ...
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