Retailers are finding that their fresh departments provide fertile ground for growing an upscale image -- and sales -- with private-label products. While private label in perishables may have begun with white milk sold at a loss-leader price, private-label products are now a growing category in all the fresh departments, and the key is quality, retailers told SN. Therefore, the products are grown or made, and sometimes packaged, to the retailer's specifications. Shaw's Supermarkets, West ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.