Supermarket customers are looking for luxury and comfort for their animal companions. To capitalize on this trend, retailers need to evolve their pet aisles into an oasis of high-quality, mutually appealing nonfood items, retailers and other experts told SN. With U.S. pet ownership at an all-time high, pampering the pet aisle with valuable information, upbeat decor, and the same care that is taken with people products is the way to keep animal lovers happy. As Dan Spears, director of HBC ...

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