CINCINNATI -- A recently completed analysis by Procter & Gamble for all its business categories and worldwide brands shows retailers lose a sale 41% of the time that they're out of stock on a P&G item. P&G, on average, loses the sale 29% of the time. Even more alarming, the research showed in-stock performance during key merchandising events is twice as bad -- often running in excess of 25%. Such promotions comprise about half of the business in the industry. "We're not happy ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.