ATLANTA -- Procter & Gamble has looked up and down the supply stream in its search for greater efficiencies. Now the Cincinnati-based brand marketer is pointing to two continuous replenishment successes with its own suppliers as models of the benefits of information-sharing throughout the supply system. "We now ship about 30% of our total volume in the U.S. via continuous replenishment," Gary Breissinger, P&G vice president of sales, told the GMA/NeoTrends conference here last ...

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