CINCINNATI -- Online coupons and samples are enabling the Procter & Gamble Co. to build on its consumer-specific marketing efforts. "We've been able to learn some good information from consumers, which has helped us better target certain offers to them," Monica Collins, P&G spokeswoman, told Brand Marketing. Online promotions are an integral part of two of P&G's big online multibrand endeavors, Home Made Simple and "S" Magazine. Both are being marketed to consumers in the form ...
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