ATLANTA -- Procter & Gamble Co. is driving home its Pringles brand message -- literally. The company has wrapped 25 sport utility vehicles in Pringles advertising to promote the brand's new Cheese and Onion flavor. The event kicked off last month and will run in the greater Atlanta area through September. "As part of our overall marketing, we're constantly looking for new ways to surround our consumers and spur excitement," Kristin Illingsworth, assistant brand manager, Pringles, told ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.