NORWALK, Conn. - Procter & Gamble has dealt out another installment in its customized direct-mail program on behalf of two retailers in the New York-metropolitan area. In a pair of April promotional mailings on behalf of the ShopRite supermarket chain and the Caldor discount store chain, the Cincinnati-based brand marketer leveraged its strength in database marketing into yet another competitive coup. In the process, said a source familiar with P&G's activities in this area, it ...
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